• Tuotekuvaus

  Named a “Best Book for Budding Farmers” by Country Living
  
  “Flower Farming for Profit does a deep dive into the least glamorous, but most important part of farming—how to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie’s down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.”—Erin Benzakein, owner, Floret Farm; New York Times bestselling author of Floret Farm’s A Year in Flowers
  
  With practical, step-by-step instructions and on-the-ground examples at every scale, Flower Farming for Profit is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer.
  
  When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about growing flowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create efficient systems and adequately value your own time and effort through your pricing? When and how should you consider scaling up your farm? How can you make doing what you love support you financially?
  
  In Flower Farming for Profit, Larkin answers these questions—and many, many more. With instructive lessons and savvy business tips from her own and other successful farms around the world, she explores:
  
  
  The diverse challenges of both wholesale and retail sales channels, from florists and farm stands to farmers marketsStreamlining weddings for the farmer-florist, from communications to floral designEfficient recordkeeping and bookkeepingSteps for conducting your own cost-of-production analysisMarketing and growth strategiesBusiness planning, goal setting, and making financial projectionsCrop planning based on local climatic conditions, market demand, and sales projections
  The cut flower industry continues to experience wild growth. To successfully do what they love while expanding the market for sustainably produced flowers, new and experienced farmers alike must deliberately step back from the field and into the office. Flower Farming for Profit is a one-of-a-kind guide to creating the type of numbers-driven business that will allow individual farms to prosper and local flower economies to thrive.

• Tuotetiedot

  • Kustantaja / Valmistaja Chelsea Green Publishing Co
  • ISBN 9781645021766
  • Tuotekoodi 9781645021766
  • Alanimike The Complete Guide to Growing a Successful Cut Flower Business
  • Kirjoittajat Lennie Larkin
  • Kieli Englanti
  • Thema-luokitus Liiketoimintastrategiat; Pienyritykset ja yrittäminen; Kukkien sidonta ja asetelmat; Puutarhanhoito: kukat ja koristekasvit
  • Ilmestymispäivä 25.01.2024
  • Vuosi 2024
  • Tuoteryhmä Ulk talous, yhteiskunta
  • Tuotepääryhmä Ulkomaiset tietokirjat
  • Tuotelinja Kirjat
  • Sivumäärä 288
  • Kirjastoluokka BUS
  • Pituus (mm) 255
  • Leveys (mm) 205
  • Korkeus (mm) 14
  • Paino (g) 796
  • Tuotemuoto Pehmeäkantinen
  • Tuotemuodon lisätiedot Trade pokkari (US)
  • ALV 13,5%

Tämä tuote kuuluu tuoteryhmiin