This series of photographs touches on our subconscious identification with well-known brands and how they are presented to us. The artist Joakim Eneroth explores the transformation of dense products associated with consumerism, and investigates their ethereal and transparent nature in its temporary expression. It becomes an exploration of how the sublime and etheric aspect of reality is an underlying potential in all forms, as well as in the formless. When the boundaries of the material world are dissolved, we enter the landscape of neither subject nor object the transparent interrelationship between the relative and the absolute. This artwork exposes and expands our definitions and associations with products of everyday life.
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