Zag: The #1 Strategy of High-Performance Brands

Marty Neumeier

Zag: The #1 Strategy of High-Performance Brands

Zag: The #1 Strategy of High-Performance Brands

Marty Neumeier
Pehmeäkantinen
27,95 €
Arvioitu toimituspäivä: 8.11.2021 - 24.11.2021
Toimituskulut alk 0 €

Myymäläsaatavuus

Tuotetiedot

  • Näytä kaikki
    • Kustantaja New Riders Publishing
    • ISBN 9780321426772
    • Tuotekoodi 9780321426772
    • Kirjoittajat Marty Neumeier
    • Kieli Englanti
    • Ilmestymispäivä 01.09.2006
    • Sivumäärä 178
    • Asiasanat Computer Graphics; Marketing - General
    • Pituus (mm) 200.66
    • Leveys (mm) 134.62
    • Korkeus (mm) 12.7
    • Paino (g) 0.295

Tuotekuvaus

When everybody zigs, zag, says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:

- why me-too brands are doomed to fail
- how to read customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle

For a quick peek inside ZAG, go to www.zagbook.com.

Tämä tuote kuuluu tuoteryhmiin

Myymäläsaatavuus

Tuotetiedot

  • Näytä kaikki
    • Kustantaja New Riders Publishing
    • ISBN 9780321426772
    • Tuotekoodi 9780321426772
    • Kirjoittajat Marty Neumeier
    • Kieli Englanti
    • Ilmestymispäivä 01.09.2006
    • Sivumäärä 178
    • Asiasanat Computer Graphics; Marketing - General
    • Pituus (mm) 200.66
    • Leveys (mm) 134.62
    • Korkeus (mm) 12.7
    • Paino (g) 0.295

Tuotekuvaus

When everybody zigs, zag, says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:

- why me-too brands are doomed to fail
- how to read customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle

For a quick peek inside ZAG, go to www.zagbook.com.

Tämä tuote kuuluu tuoteryhmiin