Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Dan Ariely

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Dan Ariely

In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable. Lue lisää

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Tuotetiedot

  • Näytä kaikki
    • Kustantaja Harper Perennial
    • ISBN 9780061353246
    • Tuotekoodi 9780061353246
    • Kirjoittajat Dan Ariely
    • Kieli Englanti
    • Ilmestymispäivä 01.05.2010
    • Sivumäärä 384
    • Asiasanat Economics - General; International Children's Bible - New Testament & Portions
    • Pituus (mm) 202.184
    • Leveys (mm) 166.116
    • Korkeus (mm) 22.86
    • Paino (g) 0.286

Tuotekuvaus

A marvelous book... thought provoking and highly entertaining. --Jerome Groopman, New York Times bestselling author of How Doctors Think

"An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." -- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

Tämä tuote kuuluu tuoteryhmiin

In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable. Lue lisää

Myymäläsaatavuus

Tuotetiedot

  • Näytä kaikki
    • Kustantaja Harper Perennial
    • ISBN 9780061353246
    • Tuotekoodi 9780061353246
    • Kirjoittajat Dan Ariely
    • Kieli Englanti
    • Ilmestymispäivä 01.05.2010
    • Sivumäärä 384
    • Asiasanat Economics - General; International Children's Bible - New Testament & Portions
    • Pituus (mm) 202.184
    • Leveys (mm) 166.116
    • Korkeus (mm) 22.86
    • Paino (g) 0.286

Tuotekuvaus

A marvelous book... thought provoking and highly entertaining. --Jerome Groopman, New York Times bestselling author of How Doctors Think

"An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life." -- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

Tämä tuote kuuluu tuoteryhmiin

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