{"product_id":"smartphone-marketing","title":"Smartphone Marketing","description":"This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape purchase intentions, consumer decision-making, brand relationships, and value creation. The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.","brand":"Springer Nature Switzerland AG","offers":[{"title":"Default Title","offer_id":58639071215951,"sku":"9783032332134","price":55.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.suomalainen.com\/products\/smartphone-marketing","provider":"Suomalainen.com","version":"1.0","type":"link"}