{"product_id":"sisu","title":"Sisu","description":"Discover the Finnish quality of sisu and how cultivating it can help you lead a life of greater purpose and happiness.\u003cbr\u003e\u003cbr\u003eThis ancient Finnish word describes an attitude of courage, resilience, grit, tenacity and perseverance. This key psychological competence enables extraordinary action in times of adversity. To have sisu confers a further dimension of doing so with honesty, integrity and humility.\u003cbr\u003e\u003cbr\u003eBy cultivating sisu you can:\u003cbr\u003e Face life''s challenges with courage and determination\u003cbr\u003e Enhance your wellbeing and find your focus\u003cbr\u003e Communicate confidently and resolve conflicts effectively\u003cbr\u003e Cultivate endurance and achieve your fitness goals\u003cbr\u003e Raise kind and resilient children\u003cbr\u003e Act with integrity and fight for what you believe in\u003cbr\u003e\u003cbr\u003eSisu is a universal trait. It may have been bottled and labelled by the Finns, but it is within reach of everyone. It lies within you, and you are very likely to have used it already.","brand":"Octopus Publishing Group","offers":[{"title":"Default Title","offer_id":57133512294735,"sku":"9781856753807","price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9781856753807_1-sisu.jpg?v=1772252926","url":"https:\/\/www.suomalainen.com\/products\/sisu","provider":"Suomalainen.com","version":"1.0","type":"link"}