{"product_id":"selling-the-invisible","title":"Selling The Invisible","description":"SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\u003cbr\u003e\u003cbr\u003eGreatness May Get You Nowhere Focus Groups Don''ts The More You Say, the Less People Hear \u0026amp; Seeing the Forest Around the Falling Trees.","brand":"Little, Brown \u0026 Company","offers":[{"title":"Default Title","offer_id":57243156447567,"sku":"9780446672313","price":26.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9780446672313_1-selling-the-invisible.jpg?v=1773605835","url":"https:\/\/www.suomalainen.com\/products\/selling-the-invisible","provider":"Suomalainen.com","version":"1.0","type":"link"}