{"product_id":"restaurant-success-by-the-numbers-second-edition","title":"Restaurant Success by the Numbers, Second Edition","description":"This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.\u003cbr\u003e\u003cbr\u003eNinety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy, but this realistic dreamer’s guide helps set the table for lasting success.","brand":"Random House USA Inc","offers":[{"title":"Default Title","offer_id":57094336840015,"sku":"9781607745587","price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9781607745587_1-restaurant-success-by-the-numbers-second-edition.jpg?v=1771822943","url":"https:\/\/www.suomalainen.com\/products\/restaurant-success-by-the-numbers-second-edition","provider":"Suomalainen.com","version":"1.0","type":"link"}