{"product_id":"renewal-and-expansion","title":"Renewal and Expansion","description":"This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework—blending Eastern philosophy with Silicon Valley execution—it offers a hybrid methodology proven in China’s hyper-competitive SaaS market. Learn from how leading Global SaaS companies drove renewal and recurring revenue in China and even Asian market, as well as how to leverage AI-powered up-sell engine for current AI era. Whether defending against commoditization or navigating relationship-driven deals, this is the ultimate playbook for infinite growth.","brand":"Springer Verlag, Singapore","offers":[{"title":"Default Title","offer_id":58717780738383,"sku":"9789819237876","price":153.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9789819237876_1-renewal-and-expansion.jpg?v=1788934410","url":"https:\/\/www.suomalainen.com\/products\/renewal-and-expansion","provider":"Suomalainen.com","version":"1.0","type":"link"}