{"product_id":"predatory-thinking","title":"Predatory Thinking","description":"''A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius'' - Sunday Times\u003cbr\u003e\u003cbr\u003eLife is a zero-sum game.\u003cbr\u003e\u003cbr\u003eDrawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.\u003cbr\u003e\u003cbr\u003ePredatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott''s distinguished career as a copywriter, creative director, and founder of some of London''s most high-profile advertising agencies.","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":57203028066639,"sku":"9781447285342","price":21.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9781447285342_1-predatory-thinking.jpg?v=1773029271","url":"https:\/\/www.suomalainen.com\/products\/predatory-thinking","provider":"Suomalainen.com","version":"1.0","type":"link"}