Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You

Geoffrey G. Parker / Marshall W., Van Alstyne

Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You

Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You

Geoffrey G. Parker / Marshall W., Van Alstyne
Kovakantinen
24,95 €
Arvioitu toimituspäivä: 7.10.2021 - 25.10.2021
Toimituskulut alk 0 €

Myymäläsaatavuus

Tuotetiedot

  • Näytä kaikki
    • Kustantaja W. W. Norton & Company
    • ISBN 9780393249132
    • Tuotekoodi 9780393249132
    • Kirjoittajat Geoffrey G. Parker; Marshall W., Van Alstyne
    • Kieli Englanti
    • Ilmestymispäivä 28.03.2016
    • Sivumäärä 352
    • Asiasanat E-Commerce - General (see also Computers - Electronic Commerce); New Business Enterprises; Entrepreneurship
    • Pituus (mm) 236.22
    • Leveys (mm) 162.56
    • Korkeus (mm) 33.02
    • Paino (g) 0.544

Tuotekuvaus

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business.

Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.

As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Tämä tuote kuuluu tuoteryhmiin

Myymäläsaatavuus

Tuotetiedot

  • Näytä kaikki
    • Kustantaja W. W. Norton & Company
    • ISBN 9780393249132
    • Tuotekoodi 9780393249132
    • Kirjoittajat Geoffrey G. Parker; Marshall W., Van Alstyne
    • Kieli Englanti
    • Ilmestymispäivä 28.03.2016
    • Sivumäärä 352
    • Asiasanat E-Commerce - General (see also Computers - Electronic Commerce); New Business Enterprises; Entrepreneurship
    • Pituus (mm) 236.22
    • Leveys (mm) 162.56
    • Korkeus (mm) 33.02
    • Paino (g) 0.544

Tuotekuvaus

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business.

Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.

As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Tämä tuote kuuluu tuoteryhmiin

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