{"product_id":"ohno-book-a-serious-guide-to-irreverent-type-design-the","title":"Ohno Book, The","description":"From the cult favorite typography studio and foundry OH no Type Co?. comes this richly illustrated and endlessly entertaining handbook featuring type specimens, process sketches, and instructions for creating typefaces.\u003cbr\u003e\u003cbr\u003eThe purpose of this book is to make type design fun. As author and OH no founder James Edmondson explains about type, ?For me, it?s been a refuge, an infinite playground where I?m constantly excited to explore something new. It?s a place where I can exercise my need for control in a productive way.?\u003cbr\u003e\u003cbr\u003e OH no Type Co.''s wildly imaginative fonts?including Beastly, Casserole, Hobeaux, Ohno Fatface, Polymath, Regrets, and Vulf?lend an exuberant, psychedelic flair to packaging, editorial design, gig posters, and apparel, earning the company cult-like status in the graphic design community. Edmondson shares his knowledge and passion for type design with his signature humor, candor, and warmth beloved by his many students and followers.\u003cbr\u003e\u003cbr\u003e Along with a visual feast of fonts and signage and type ephemera, the book includes guidance and practical information for graphic designers and typographers, including:  Expert advice on designing type fonts  How to balance practical concerns with creativity  Why OH no names fonts after an obscure funk band and a French school of decorative arts  What it takes to earn a living as a type designer  And much more \u003cbr\u003e As engaging to read as it is to look at, this spirited go-to handbook is a must for all graphic and type designers looking for inspiration and instruction from a leader in the field.\u003cbr\u003e\u003cbr\u003eTYPE DESIGN GURU: Founder James Edmondson is a sought-after instructor at California College of the Arts, Letterform Archive, and Cooper Union. He hosts the popular podcast OHNO Radio and writes the OH no Type School blog series.\u003cbr\u003e\u003cbr\u003e INSPIRATION AND INSTRUCTION: The Ohno Book is both a treasury of type design and a practical guide to the craft. It features instruction and process notes for students of typography who want to hone or expand their design skills.\u003cbr\u003e\u003cbr\u003e HIGHLY DESIGNED ART BOOK: Taking a cue from OH no?s brilliantly creative fonts, The Ohno Book features a richly designed, attention-grabbing cover and over 175 black-and-white illustrations throughout, perfect for cutting-edge graphic and type designers to display on a bookshelf or coffee table.\u003cbr\u003e\u003cbr\u003ePerfect for:  Graphic design and type design students and professionals  Typography enthusiasts  Collectors of lettering art design books  Graduation and teacher gifts ","brand":"Chronicle Books","offers":[{"title":"Default Title","offer_id":57195477598543,"sku":"9781797234199","price":34.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9781797234199_1-ohno-book-the.jpg?v=1781635148","url":"https:\/\/www.suomalainen.com\/products\/ohno-book-a-serious-guide-to-irreverent-type-design-the","provider":"Suomalainen.com","version":"1.0","type":"link"}