{"product_id":"make-marketing-matter","title":"Make Marketing Matter","description":"Stop justifying marketing. Start architecting growth. Too often, CMOs find they’re speaking a different language to the rest of the boardroom. Creativity and commerciality clash. Growth stalls. The exact opposite of what marketing leaders - and their CEOs - intended. There is a better way. Marketing leaders should be the architects of growth, operating strategically across three critical dimensions: resonating with the audience, translating boardroom priorities, and driving growth ambitions. More impact. More outcomes. For a decade, Emma Pownall was the only marketer in a high-performing tech company boardroom surrounded by leaders who didn’t understand marketing’s complexity or trust its value. Drawing on real-world examples of translating strategy into business language to secure investment, she shows marketing leaders - and their CEOs - how to elevate marketing’s strategic role, justify budgets and architect growth.","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":58338966470991,"sku":"9781805760214","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9781805760214_1-make-marketing-matter.jpg?v=1785320400","url":"https:\/\/www.suomalainen.com\/products\/make-marketing-matter","provider":"Suomalainen.com","version":"1.0","type":"link"}