{"product_id":"if-youre-not-first-youre-last","title":"If You're Not First, You're Last","description":"During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":57817882231119,"sku":"9780470624357","price":32.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9780470624357_1-if-youre-not-first-youre-last.jpg?v=1780097968","url":"https:\/\/www.suomalainen.com\/products\/if-youre-not-first-youre-last","provider":"Suomalainen.com","version":"1.0","type":"link"}