{"product_id":"identity-and-emergence-of-k-pop-the","title":"Identity and Emergence of K-pop, The","description":"By analyzing the various factors contributing to K-pop’s unprecedented global rise, this book delves into key elements such as cultural hybridity, digital connectivity, and the role of fan engagement, while also interrogating the ways these factors have shaped K-pop's unique position within the global music industry. In addition to exploring K-pop's identity, the book addresses the often overlooked competitive landscape in which it has flourished, including a detailed analysis of K-pop’s strategic innovation and its ability to resonate across diverse cultural contexts. This book provides a thorough and compelling account of the multifaceted forces behind its international success. For readers seeking a deeper understanding of the true drivers behind K-pop’s global phenomenon, this work offers critical insights into its cultural, economic, and artistic dynamics.","brand":"Bloomsbury Publishing Plc","offers":[{"title":"Default Title","offer_id":58467783409999,"sku":"9781666946154","price":57.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9781666946154_1-identity-and-emergence-of-k-pop-the.jpg?v=1786665184","url":"https:\/\/www.suomalainen.com\/products\/identity-and-emergence-of-k-pop-the","provider":"Suomalainen.com","version":"1.0","type":"link"}