{"product_id":"guardrails","title":"Guardrails","description":"Neither hope nor denial are strategies for managing AI risk. AI adoption is accelerating faster than any previous technological shift. The opportunities for creating competitive advantage are huge – but so are the risks of new, faster routes to reputational damage. GuardrAIls bridges the gap between innovation and reputation management by providing actionable, non-negotiable guardrails for ethical AI together with a framework for managing the Seven Pillars of AI Reputational Risk. With incisive case studies from companies such as Air Canada, Coca-Cola and Google Photos, together with concrete decision frameworks, crisis playbooks and a pragmatic 90-day action plan, it enables leaders to adopt AI aggressively but responsibly, and turn potential crises into competitive advantage. Discover how to put in place effective AI governance, not as a technical or legal exercise but as a critical marketing and brand-protection discipline, so that you can actively maintain brand authenticity and stakeholder trust as you chart the path into the future.","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":58339074507087,"sku":"9781805760382","price":34.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9781805760382_1-guardrails.jpg?v=1785321690","url":"https:\/\/www.suomalainen.com\/products\/guardrails","provider":"Suomalainen.com","version":"1.0","type":"link"}