{"product_id":"from-the-ground-up","title":"From the Ground Up","description":"THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body. The only thing scarier than a new idea is an old one. Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow \u0026amp; Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs. With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1 billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy. Curious? Time to risk it for the biscuit.","brand":"Affirm Press","offers":[{"title":"Default Title","offer_id":58470805864783,"sku":"9781923293953","price":21.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9781923293953_1-from-the-ground-up.jpg?v=1786654824","url":"https:\/\/www.suomalainen.com\/products\/from-the-ground-up","provider":"Suomalainen.com","version":"1.0","type":"link"}