For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact

Kevin Werbach / Dan, Hunter

For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact

For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact

Kevin Werbach / Dan, Hunter
Pehmeäkantinen
16,95 €
Arvioitu toimituspäivä: 8.10.2021 - 26.10.2021
Toimituskulut alk 0 €

Myymäläsaatavuus

Tuotetiedot

  • Näytä kaikki
    • Kustantaja Wharton School Press
    • ISBN 9781613631058
    • Tuotekoodi 9781613631058
    • Kirjoittajat Kevin Werbach; Dan, Hunter
    • Kieli Englanti
    • Ilmestymispäivä 10.11.2020
    • Sivumäärä 152
    • Asiasanat Customer Relations; Motivational; Management - General
    • Pituus (mm) 212.09
    • Leveys (mm) 137.922
    • Korkeus (mm) 11.938
    • Paino (g) 0.2

Tuotekuvaus

"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION...."-Daniel H. Pink, Author, Drive

Why can't life-and business-be fun?

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life.

Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works-and what not to do.

This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

Tämä tuote kuuluu tuoteryhmiin

Myymäläsaatavuus

Tuotetiedot

  • Näytä kaikki
    • Kustantaja Wharton School Press
    • ISBN 9781613631058
    • Tuotekoodi 9781613631058
    • Kirjoittajat Kevin Werbach; Dan, Hunter
    • Kieli Englanti
    • Ilmestymispäivä 10.11.2020
    • Sivumäärä 152
    • Asiasanat Customer Relations; Motivational; Management - General
    • Pituus (mm) 212.09
    • Leveys (mm) 137.922
    • Korkeus (mm) 11.938
    • Paino (g) 0.2

Tuotekuvaus

"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION...."-Daniel H. Pink, Author, Drive

Why can't life-and business-be fun?

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life.

Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works-and what not to do.

This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

Tämä tuote kuuluu tuoteryhmiin

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