{"product_id":"fashion-brand-management","title":"Fashion Brand Management","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eBuild and grow a successful fashion brand in a fast-changing global industry.\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eFashion Brand Management\u003c\/i\u003e\u003c\/b\u003e by \u003cb\u003eAlison Lowe\u003c\/b\u003e is a comprehensive textbook ideal for undergraduate students and also suitable for postgraduate students studying Fashion Business, Fashion Marketing and Entrepreneurship. This fully-updated second edition explores the foundations of managing fashion brands, including fashion logistics and supply chain management, branding and product development, alongside the entrepreneurial strategies needed to build competitive advantage.\u003cbr\u003e\u003cbr\u003eDrawing on \u003cb\u003eAlison Lowe\u003c\/b\u003e's extensive industry and academic expertise, it also examines how brands can respond to rapid industry change, with in-depth coverage of sustainability, regenerative fashion and ethical practice. Students are introduced to emerging technologies such as artificial intelligence and digital innovation, as well as the financial metrics and performance indicators used to drive growth and profitability in fashion businesses. \u003cbr\u003e\u003cbr\u003eThis textbook includes:\u003cbr\u003e - An applied approach enabling students to connect theory with practice\u003cbr\u003e- Practical frameworks for fashion brand development and growth\u003cbr\u003e- Real-world examples from innovative global brands including Ecoalf, MWHQ, KORLEIKE and Hollerose\u003cbr\u003e - Learning objectives, key terms and review questions to support structured study\u003cbr\u003e - Activities to develop critical and applied skills in fashion branding and entrepreneurship\u003cbr\u003e - Online resources including lecture slides\u003cbr\u003e\u003cbr\u003eWhether studying Brand Management, Product Development and Fashion Enterprise, this textbook provides a practical guide to developing, launching and scaling a fashion brand in today's multi-trillion-dollar industry, equipping students with the knowledge and practical skills to succeed in the fashion industry.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":58467300704591,"sku":"9781398628335","price":70.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9781398628335_1-fashion-brand-management.jpg?v=1786662184","url":"https:\/\/www.suomalainen.com\/products\/fashion-brand-management","provider":"Suomalainen.com","version":"1.0","type":"link"}