{"product_id":"empire-of-the-mind","title":"Empire of the Mind","description":"Psychedelics are set to transform the medical industry in an explosion of treatments and research poised to generate billions in revenues every year. To many, the expanding options seem life-changing. But to some, the commodification of age-old substances, many of them once freely available in nature, reveals a profound clash of ideologies and motivations. As pharmaceutical giants and lab researchers lock horns with philanthropists and whistle-blowers, patients find they are caught in the middle. Olivia Goldhill leads us on an urgent investigation into the emerging class of billionaire-backed entrepreneurs, the rising stakes in how we access cures - and at what cost. In this race to turn old magic into new medicine, who will come out on top?","brand":"Profile Books Ltd","offers":[{"title":"Default Title","offer_id":58467156853071,"sku":"9781800819122","price":34.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.suomalainen.com\/products\/empire-of-the-mind","provider":"Suomalainen.com","version":"1.0","type":"link"}