{"product_id":"do-open","title":"Do Open","description":"How do you grow your business when you don''t have a marketing budget? \u003cbr\u003eHow do you stand out in a busy world?\u003cbr\u003e\u003cbr\u003eAnd what if the answer is right in front of you? \u003cbr\u003e\u003cbr\u003e''For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.''\u003cbr\u003e\u003cbr\u003eSo writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it''s worked. His company has grown into a creative global jeans business with a fiercely loyal community. \u003cbr\u003e\u003cbr\u003eNow, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:\u003cbr\u003e\u003cbr\u003eWhy giving is your secret to success\u003cbr\u003eHow to get people''s attention when time is your biggest competitor\u003cbr\u003eWhy creating beats sharing\u003cbr\u003eHow a small team can win\u003cbr\u003eBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.","brand":"The Do Book Co","offers":[{"title":"Default Title","offer_id":56917118189903,"sku":"9781907974304","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9781907974304_1-do-open.jpg?v=1769592822","url":"https:\/\/www.suomalainen.com\/products\/do-open","provider":"Suomalainen.com","version":"1.0","type":"link"}