{"product_id":"cycling-addiction","title":"Cycling Addiction","description":"''A tour de force'' ANDY McGRATH\u003cbr\u003e\u003cbr\u003e‘Offers not just insight into what drives us to ride, but also a vocabulary for understanding when that drive becomes too much’ DR MICHAEL LIEBRENZ\u003cbr\u003e\u003cbr\u003e ‘I am blown away by the level of detail Phil Cavell brings to his work’ ELINOR BARKER MBE\u003cbr\u003e\u003cbr\u003eFROM THE BESTSELLING AUTHOR OF THE MIDLIFE CYCLIST — WHY WE SUFFER, WHY WE RIDE\u003cbr\u003e\u003cbr\u003e‘Make pain your friend’ is the mantra of cyclists everywhere — but what lies behind our willingness to suffer?\u003cbr\u003e\u003cbr\u003eIn The Cycling Addiction, bestselling author and bike-fit pioneer Phil Cavell takes you inside the mindset of riders who chase the edge. From weekend warriors to legends of the peloton, he explores the obsession with performance, pain and progression that defines the sport.\u003cbr\u003e\u003cbr\u003eThrough compelling stories and insights from leading thinkers and icons — including Philippa York, Chris Boardman, Sean Yates, Joe Pidcock and Tim Krabbé — Cavell uncovers the powerful psychological forces that drive us to push harder, ride faster and go further than we thought possible.\u003cbr\u003e\u003cbr\u003eProvocative, relatable and deeply insightful, this is a book about more than cycling: it’s about ambition, identity and the addictive pursuit of improvement.\u003cbr\u003e\u003cbr\u003eRide fast. Be lucky. Stay humble.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Default Title","offer_id":58333453582671,"sku":"9781399419178","price":30.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.suomalainen.com\/products\/cycling-addiction","provider":"Suomalainen.com","version":"1.0","type":"link"}