{"product_id":"cradle-to-cradle","title":"Cradle to Cradle","description":"Recycling is good, isn’t it? \u003cbr\u003e\u003cbr\u003eIn this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism.\u003cbr\u003e\u003cbr\u003e\"Reduce, reuse, recycle”. This is the standard “cradle to grave” manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.","brand":"Vintage Publishing","offers":[{"title":"Default Title","offer_id":56561767153999,"sku":"9780099535478","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9780099535478_1-cradle-to-cradle.jpg?v=1770124389","url":"https:\/\/www.suomalainen.com\/products\/cradle-to-cradle","provider":"Suomalainen.com","version":"1.0","type":"link"}