{"product_id":"business-of-speed-the-1","title":"Business of Speed, The","description":"\u003cp\u003e\u003cb\u003eGain access to the fascinating Formula One driver market, where multi-million-dollar contracts and high-stakes power players determine who gets a seat on the worlds fastest grid.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFormula Ones driver market is a beast like no other. Theres no draft, no transfer deadline, no trading between teams. Instead, there is what F1 insiders call Silly Season yet it has no beginning and no end. A seat could be filled a year in advance, or just weeks before the lights go out. The only certainty is that 22 seats need to be filled and the best drivers in the world want them.\u003cbr\u003e\u003cbr\u003eWith on-the-ground, in-the-room chapters covering Formula Ones most \u003cb\u003ehigh-profile driver moves\u003c\/b\u003e, \u003cb\u003eFormula 1 correspondent and presenter Lawrence Barretto\u003c\/b\u003e brings together answers to some of the \u003cb\u003esports biggest questions\u003c\/b\u003e. How do managers, drivers and Team Principals navigate negotiations in a paddock that travels the world together for ten months of the year? How do teams keep moves secret? How does it work when a driver is backed by big money and what happens when they arent?\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBarretto\u003c\/b\u003e uncovers the hidden world of driver deals, revealing the intense negotiations, secrecy and power plays that shape Formula Ones elite grid. Featuring \u003cb\u003eexclusive interviews \u003c\/b\u003eand \u003cb\u003efirst-hand stories\u003c\/b\u003e from the drivers, managers and team bosses at the negotiation table, \u003ci\u003eThe Business of Speed\u003c\/i\u003e offers an insiders view of the \u003cb\u003eunseen strategy\u003c\/b\u003e behind the fastest sport in the world. This contains the most \u003cb\u003eshocking\u003c\/b\u003e, \u003cb\u003econtroversial\u003c\/b\u003e and \u003cb\u003esignificant deals\u003c\/b\u003e of the modern era.\u003cbr\u003e\u003cbr\u003ePerfect for for fans of F1 or the motorsports industry in general, this behind the scenes guide features all the \u003cb\u003ebest-loved drivers\u003c\/b\u003e, from Lando Norris and Lewis Hamilton to Max Verstappen and Michael Schumacher.\u003c\/p\u003e","brand":"Michael O'Mara","offers":[{"title":"Default Title","offer_id":58801620287823,"sku":"9781789299250","price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/efc233e5c70f4452b6f9d7e65c4f4e9c9781789299250_1.jpg?v=1789615821","url":"https:\/\/www.suomalainen.com\/products\/business-of-speed-the-1","provider":"Suomalainen.com","version":"1.0","type":"link"}