{"product_id":"brand-gpa","title":"Brand GPA","description":"If your customers could give you a grade, do you know what it would be?Odds are, it would be different — potentially very different — than how you would grade the brand yourself.Internal teams spend a lot of time hustling to develop KPIs each quarter. But those processes are rarely connected to one another, and nobody''s grading on the same rubric. Worse, teams score themselves — which is like grading your own exam. Meanwhile, your customers evaluate you on a completely different set of criteria.That''s where The Brand GPA comes in. It''s a new way to measure the health of your brand through the lens of the customer experience — while also redefining what brand should mean. Because here''s the uncomfortable truth: brand has a brand perception problem.Too often, the term gets unfairly reduced to mean only TV advertising or a logo refresh. But the most successful brands understand that brand is everything — from the product and experience they deliver to the way they communicate to the values they exhibit. So if your internal numbers give you an A but your customers'' actions give you a C, you''ve got a serious brand problem.","brand":"Greenleaf Book Group LLC","offers":[{"title":"Default Title","offer_id":58452638105935,"sku":"9781639081929","price":36.95,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.suomalainen.com\/products\/brand-gpa","provider":"Suomalainen.com","version":"1.0","type":"link"}