{"product_id":"artificial-intelligence-in-marketing-1","title":"Artificial Intelligence in Marketing","description":"\u003cp\u003e\u003cb\u003eUnderstand how artificial intelligence is transforming marketing strategy and practice. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eArtificial Intelligence in Marketing\u003c\/i\u003e \u003c\/b\u003eby\u003cb\u003e Kshitij Bhoumik \u003c\/b\u003eis designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. \u003cbr\u003e\u003cbr\u003eFrom generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. \u003cbr\u003e\u003cbr\u003eThis textbook includes:\u003cbr\u003e- Clear explanations of foundational marketing principles applied through AI \u003cbr\u003e- Structured ethical debates and critical thinking activities in every chapter \u003cbr\u003e- Real-world examples from global brands such as Bloom \u0026amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes\u003cbr\u003e- Additional online resources to encourage ongoing learning of new developments and debates in AI \u003cbr\u003e\u003cbr\u003eWhether preparing for assessment or building future-ready marketing expertise,\u003cb\u003e \u003ci\u003eArtificial Intelligence in Marketing \u003c\/i\u003e\u003c\/b\u003eprovides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":58468581015887,"sku":"9781398628564","price":129.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9781398628564_1-artificial-intelligence-in-marketing.jpg?v=1786665638","url":"https:\/\/www.suomalainen.com\/products\/artificial-intelligence-in-marketing-1","provider":"Suomalainen.com","version":"1.0","type":"link"}