{"product_id":"art-in-marketing-the","title":"Art in Marketing, The","description":"This timely book challenges the prevailing notion that marketing is, or should be, a purely scientific discipline. Drawing inspiration from Germaine Greer's assertion that \"Marketing is the art-form of the 20th century,\" Tasgal argues that marketing's relentless pursuit of scientific rigor – particularly its emulation of physics with its emphasis on universal laws, reductionism, and \"arithmocracy\" – has stifled its inherent artistic and cultural essence. Tasgal issues a powerful rallying cry to marketers and communicators, urging them to reclaim creativity from the margins to which it has been relegated and re-integrate it into the core of their practice. He provocatively asks why creativity was cordoned off and assigned to a select group of \"creatives,\" rather than being seen as fundamental to all marketing endeavour’s. The Art in Marketing Book offers a compelling path to heal the artificial divide between science and art in marketing, demonstrating how a deliberate shift back towards an art-centric approach can unlock greater saliency, differentiation, creativity, and profound insight for brands in today's complex marketplace.","brand":"LID Publishing","offers":[{"title":"Default Title","offer_id":57053517119823,"sku":"9781917391610","price":14.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0061\/0372\/8217\/files\/9781917391610_1-art-in-marketing-the.jpg?v=1771475892","url":"https:\/\/www.suomalainen.com\/products\/art-in-marketing-the","provider":"Suomalainen.com","version":"1.0","type":"link"}